:root {
  --paper: #f2ede2;
  --paper-2: #ebe4d4;
  --paper-3: #f8f4eb;
  --ink: #171513;
  --ink-soft: #36312c;
  --muted: #766d61;
  --line: #24211e;
  --gold: #b8893b;
  --gold-dark: #8d6729;
  --jade: #1f4d3f;
  --terracotta: #a6492a;
  --charcoal: #2a2623;
  --pewter: #6b6358;
  --white: #fffaf0;
  --shadow: 0 24px 70px rgba(23, 21, 19, .14);
  --serif: "Iowan Old Style", "Cormorant Garamond", "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Avenir Next", Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "SFMono-Regular", "JetBrains Mono", Consolas, "Liberation Mono", monospace;
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0
}

html {
  scroll-behavior: smooth;
  background: var(--paper)
}

body {
  min-height: 100vh;
  background:
    radial-gradient(circle at 16% 8%, rgba(184, 137, 59, .11), transparent 30%),
    radial-gradient(circle at 86% 42%, rgba(31, 77, 63, .08), transparent 36%),
    linear-gradient(180deg, var(--paper) 0%, #eee7d8 100%);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  background-image:
    repeating-linear-gradient(0deg, rgba(0, 0, 0, .018) 0 1px, transparent 1px 4px),
    repeating-linear-gradient(90deg, rgba(0, 0, 0, .012) 0 1px, transparent 1px 5px);
  mix-blend-mode: multiply;
  opacity: .55;
}

a {
  color: inherit;
  text-decoration: none
}

.page {
  position: relative;
  z-index: 1
}

.wrap {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto
}

/* Logo */
.logo {
  display: flex;
  align-items: center;
  gap: 14px;
  min-width: max-content
}

.mark {
  width: 42px;
  height: 42px;
  display: block;
  flex: 0 0 auto
}

.balance {
  text-wrap: balance;
}

.text-center {
  text-align: center;
}

.logo-text {
  line-height: 1
}

.logo-main {
  font-family: var(--serif);
  font-size: 24px;
  letter-spacing: .22em;
  font-weight: 400
}

.logo-sub {
  font-family: var(--serif);
  margin-top: 5px;
  font-size: 12px;
  letter-spacing: .23em;
  color: var(--ink-soft);
  text-align: center
}

.logo-sub .dot {
  color: var(--gold);
  font-weight: 700
}

header.site-header {
  padding: 26px 0 18px;
  border-bottom: 1px solid rgba(23, 21, 19, .18);
  backdrop-filter: blur(8px)
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 0 18px;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 650;
  letter-spacing: .01em;
  background: rgba(255, 250, 240, .28)
}

.nav-cta:hover {
  background: var(--ink);
  color: var(--paper)
}

/* Base typography */
.eyebrow,
.section-kicker {
  font-family: var(--mono);
  font-size: 14px;
  text-transform: uppercase;
  letter-spacing: .22em;
  color: var(--muted);
  margin-bottom: 18px
}

h1 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(48px, 6.7vw, 88px);
  line-height: .95;
  letter-spacing: -.045em;
  max-width: 13.5ch
}

#hero-title span {
  display: block;
  font-size: clamp(34px, 5.2vw, 68px);
  margin-top: 12px;
}

h2.section-title {
  font-family: var(--serif);
  font-size: clamp(34px, 4.2vw, 58px);
  line-height: 1;
  letter-spacing: -.035em;
  font-weight: 400
}

.body-large {
  font-family: var(--serif);
  font-size: 24px;
  line-height: 1.42;
  color: var(--ink-soft)
}

.body-copy {
  font-size: 17px;
  line-height: 1.75;
  color: var(--ink-soft)
}

.body-copy p+p {
  margin-top: 18px
}

.body-copy strong {
  color: var(--ink)
}

.lead {
  margin-top: 28px;
  font-family: var(--serif);
  font-size: clamp(21px, 2.1vw, 30px);
  line-height: 1.28;
  color: var(--ink-soft);
  max-width: 34ch
}

.note {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.55
}

/* Hero */
.hero {
  padding: 70px 0 70px
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.08fr .92fr;
  gap: 56px;
  align-items: center
}

.hero-copy {
  margin-top: 26px;
  font-size: 17px;
  line-height: 1.72;
  color: var(--ink-soft);
  max-width: 62ch
}

.hero-copy p+p {
  margin-top: 15px
}

.hero-copy strong {
  color: var(--ink);
  font-weight: 750
}

.hero-callout {
  margin: 22px 0;
  padding: 18px 20px;
  border-left: 4px solid var(--gold);
  background: rgba(255, 250, 240, .36);
  font-family: var(--serif);
  font-size: 24px;
  line-height: 1.18;
  color: var(--ink)
}

.form-card {
  background: rgba(248, 244, 235, .82);
  border: 1px solid rgba(23, 21, 19, .22);
  box-shadow: var(--shadow);
  padding: 34px;
  border-radius: 26px;
  position: relative;
  overflow: hidden
}

.form-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 5px;
  background: linear-gradient(90deg, var(--jade), var(--gold))
}

.form-card h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 34px;
  line-height: 1.05;
  letter-spacing: -.02em;
  margin-bottom: 12px
}

.form-card p {
  font-size: 15px;
  line-height: 1.6;
  color: var(--ink-soft);
  margin-bottom: 22px
}

form {
  display: grid;
  gap: 13px
}

label {
  font-size: 12px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
  font-family: var(--mono)
}

input {
  width: 100%;
  height: 54px;
  border: 1px solid rgba(23, 21, 19, .26);
  background: #fffaf0;
  border-radius: 12px;
  padding: 0 16px;
  font-size: 16px;
  color: var(--ink);
  outline: none;
  font-family: var(--sans)
}

input:focus {
  border-color: var(--gold);
  box-shadow: 0 0 0 4px rgba(184, 137, 59, .16)
}

.btn {
  width: 100%;
  min-height: 56px;
  border: 0;
  border-radius: 12px;
  background: var(--ink);
  color: var(--paper);
  font-size: 15px;
  font-weight: 750;
  letter-spacing: .015em;
  cursor: pointer;
  box-shadow: 0 14px 28px rgba(23, 21, 19, .18);
  padding: 0 18px
}

.btn:hover {
  background: #2a2623
}

.microcopy {
  font-size: 12.5px !important;
  line-height: 1.45 !important;
  margin: 14px 0 0 !important;
  color: var(--muted) !important
}

.pricing-note {
  margin: 12px 0 0 !important;
  font-size: 12.5px !important;
  line-height: 1.45 !important;
  color: var(--gold-dark) !important;
  font-weight: 750 !important;
  text-transform: uppercase;
  letter-spacing: .08em;
  font-family: var(--mono)
}

.trust-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
  margin-top: 18px
}

.trust-pill {
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid rgba(23, 21, 19, .16);
  border-radius: 999px;
  padding: 8px 10px;
  text-align: center;
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: .08em;
  color: var(--muted);
  font-family: var(--mono);
  background: rgba(255, 250, 240, .35)
}

section {
  padding: 78px 0;
  border-top: 1px solid rgba(23, 21, 19, .16)
}

.section-grid {
  display: grid;
  grid-template-columns: .82fr 1.18fr;
  gap: 64px;
  align-items: start
}

.pull-quote {
  margin-top: 30px;
  padding: 28px 30px;
  border-radius: 24px;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--serif);
  font-size: clamp(28px, 3.2vw, 44px);
  line-height: 1.05;
  letter-spacing: -.025em;
  box-shadow: var(--shadow)
}

.closing-line {
  margin-top: 26px;
  font-family: var(--serif);
  font-size: 22px;
  line-height: 1.36;
  color: var(--ink)
}

/* The Change */
.change-section {
  background: var(--ink);
  color: var(--paper);
  border-top: 0
}

.change-section .eyebrow,
.change-section .section-kicker {
  color: rgba(242, 237, 226, .62)
}

.change-grid {
  display: grid;
  grid-template-columns: .75fr 1.25fr;
  gap: 64px;
  align-items: start
}

.change-section h2 {
  font-family: var(--serif);
  font-size: clamp(38px, 4.6vw, 66px);
  font-weight: 400;
  line-height: .98;
  letter-spacing: -.035em
}

.change-copy {
  font-size: 18px;
  line-height: 1.72;
  color: rgba(242, 237, 226, .78)
}

.change-copy p+p {
  margin-top: 16px
}

.alignment-lines {
  margin: 26px 0;
  padding: 22px 0;
  border-top: 1px solid rgba(242, 237, 226, .22);
  border-bottom: 1px solid rgba(242, 237, 226, .22);
  font-family: var(--serif);
  font-size: 28px;
  line-height: 1.25;
  color: var(--paper)
}

.process-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-top: 22px
}

.process-card {
  border: 1px solid rgba(242, 237, 226, .22);
  border-radius: 18px;
  padding: 18px;
  background: rgba(248, 244, 235, .06)
}

.process-card span {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: .18em;
  color: var(--gold);
  margin-bottom: 8px
}

.process-card strong {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 400;
  color: var(--paper)
}

.dark-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 22px;
  border-radius: 12px;
  background: var(--paper);
  color: var(--ink);
  font-weight: 800;
  margin-top: 26px
}

/* Spine / pillars */
.spine {
  margin: 28px 0;
  padding: 30px;
  border: 1px solid rgba(23, 21, 19, .18);
  border-radius: 26px;
  background: rgba(255, 250, 240, .38)
}

.spine p {
  font-family: var(--serif);
  font-size: clamp(28px, 3.4vw, 46px);
  line-height: 1.08;
  letter-spacing: -.035em;
  color: var(--ink);
  margin: 0
}

.spine p+p {
  margin-top: 18px
}

.pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 28px
}

.pillar-card {
  border: 1px solid rgba(23, 21, 19, .2);
  background: rgba(248, 244, 235, .58);
  border-radius: 20px;
  padding: 24px
}

.pillar-card h3 {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 400;
  line-height: 1.05;
  margin-bottom: 12px;
  color: var(--ink)
}

.pillar-card p {
  font-size: 15px;
  line-height: 1.62;
  color: var(--ink-soft)
}

.signature {
  margin-top: 28px;
  border-left: 4px solid var(--gold);
  padding: 6px 0 6px 18px;
  font-family: var(--serif);
  font-size: 25px;
  line-height: 1.32;
  color: var(--ink)
}

.kicker-final {
  margin-top: 18px;
  font-family: var(--serif);
  font-size: 22px;
  line-height: 1.38;
  color: var(--ink-soft)
}

/* Steps and trust */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 28px
}

.step-card {
  border: 1px solid rgba(23, 21, 19, .2);
  background: rgba(248, 244, 235, .58);
  border-radius: 20px;
  padding: 22px
}

.step-num {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--gold-dark);
  letter-spacing: .14em;
  margin-bottom: 18px
}

.step-card h3 {
  font-family: var(--serif);
  font-size: 26px;
  font-weight: 400;
  line-height: 1.05;
  margin-bottom: 10px
}

.step-card p {
  font-size: 14.5px;
  line-height: 1.58;
  color: var(--ink-soft)
}

.trust-band {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 30px
}

.trust-card {
  border: 1px solid rgba(23, 21, 19, .2);
  border-radius: 20px;
  padding: 22px;
  background: rgba(255, 250, 240, .35)
}

.trust-card h3 {
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 400;
  margin-bottom: 10px
}

.trust-card p {
  font-size: 14.5px;
  line-height: 1.58;
  color: var(--ink-soft)
}

.growth-notes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 22px
}

.growth-note {
  border: 1px solid rgba(23, 21, 19, .18);
  border-radius: 20px;
  padding: 20px;
  background: rgba(248, 244, 235, .5)
}

.growth-note p {
  font-size: 15px;
  line-height: 1.6;
  color: var(--ink-soft)
}

.growth-note strong {
  display: block;
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 400;
  color: var(--ink);
  margin-bottom: 6px
}

/* Trial section */
.trial-section {
  background: rgba(235, 228, 212, .62)
}

.trial-list {
  display: grid;
  gap: 14px;
  margin-top: 24px
}

.trial-item {
  display: grid;
  grid-template-columns: 46px 1fr;
  gap: 14px;
  align-items: start;
  border: 1px solid rgba(23, 21, 19, .18);
  border-radius: 18px;
  padding: 18px;
  background: rgba(255, 250, 240, .32)
}

.trial-num {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .15em;
  color: var(--gold-dark);
  padding-top: 3px
}

.trial-item p {
  font-size: 16px;
  line-height: 1.56;
  color: var(--ink-soft)
}

.section-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 22px;
  border-radius: 12px;
  background: var(--ink);
  color: var(--paper);
  font-weight: 800;
  margin-top: 26px
}

/* Final */
.final {
  padding: 88px 0 70px
}

.final-card {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 38px;
  align-items: center;
  background: var(--ink);
  border-radius: 30px;
  padding: 44px;
  box-shadow: var(--shadow);
  color: var(--paper)
}

.final-card h2 {
  font-family: var(--serif);
  font-size: clamp(38px, 4.4vw, 66px);
  line-height: .98;
  font-weight: 400;
  letter-spacing: -.035em;
  margin-bottom: 18px
}

.final-card p {
  font-size: 17px;
  line-height: 1.7;
  color: rgba(242, 237, 226, .76);
  max-width: 58ch;
}

.final-card p+p {
  margin-top: 14px
}

.urgency {
  margin: 22px 0 0;
  padding: 20px;
  border: 1px solid rgba(242, 237, 226, .24);
  border-radius: 20px;
  background: rgba(248, 244, 235, .07)
}

.urgency strong {
  color: var(--paper)
}

.final-card aside.form-card {
  box-shadow: none;
  background: var(--paper-3);
  color: var(--ink);
  border: 0;

  p {
    color: var(--ink);
  }
}

footer {
  padding: 34px 0 44px;
  border-top: 1px solid rgba(23, 21, 19, .18)
}

.footer-grid {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 40px;
  align-items: start
}

.footer-links {
  margin-top: 16px;
  font-size: 11px;
  font-family: var(--mono);
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--muted);
  display: flex;
  gap: 18px;
  flex-wrap: wrap
}

@media (max-width:940px) {

  .hero-grid,
  .section-grid,
  .change-grid,
  .final-card,
  .footer-grid {
    grid-template-columns: 1fr
  }

  .hero {
    padding-top: 48px
  }

  .form-card {
    padding: 28px
  }

  .trust-row {
    grid-template-columns: 1fr
  }

  .steps,
  .pillars,
  .trust-band,
  .process-row,
  .growth-notes {
    grid-template-columns: 1fr
  }
}

@media (max-width:620px) {
  .wrap {
    width: min(100% - 28px, 1180px)
  }

  .header-inner {
    align-items: flex-start
  }

  .nav-cta {
    display: none
  }

  h1 {
    font-size: 52px;
    max-width: 11ch
  }

  .hero-copy {
    font-size: 16px
  }

  section {
    padding: 58px 0
  }

  .final-card {
    padding: 26px;
    border-radius: 22px
  }

  .logo-main {
    font-size: 20px
  }

  .spine {
    padding: 22px
  }

  .trial-item {
    grid-template-columns: 1fr;
    gap: 8px
  }
}

/* Concept Banner */
.concept-banner {
  background: linear-gradient(135deg, var(--ink) 0%, var(--charcoal) 100%);
  color: var(--white);
  min-height: 100vh;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  border-bottom: 1px solid rgba(255, 250, 240, 0.15);
  position: relative;
  overflow: hidden;
  padding: 40px 20px;
}

.concept-banner::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 50% 50%, rgba(184, 137, 59, 0.18), transparent 60%);
  pointer-events: none;
}

.concept-banner .wrap {
  width: 100%;
  max-width: 1200px;
}

.concept-title {
  font-family: var(--serif);
  font-size: clamp(40px, 8vw, 100px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
  background: linear-gradient(90deg, var(--paper-3), var(--gold));
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  position: relative;
  z-index: 1;
  width: 100%;
  max-width: 100%;
}

.concept-byline {
  font-family: var(--serif);
  font-size: clamp(22px, 4vw, 48px);
  color: var(--paper-2);
  position: relative;
  z-index: 1;
  opacity: 0.85;
}